Businesses Today Rely On Their Websites To Put Themselves Out There On The Map. But Back In 1892, It Wasn’t All Like This. There Wasn’t Any Internet Back Then, Or Let Alone Any Computers. Back In 19892, A Philadelphia Lawyer Named Joshua Pusey Invented The Matchbook. In The 1940s And 1950s, Strategic Marketing Plans Launched Matchbook’s Success.Today’s Digital Age Has Invented Some Exciting And Revolutionary Ways For Small Businesses To Put Their Feet On The Ground. The First Step For A Business Founder When They Open Their Business Must Be Developing Their Website. Why, You Ask? Here Are Seven Benefits Of Having A Business Website Listed For You:
According To A 2015 Study Conducted By Verisign Stated That 84% Of Customers Believe That Those Businesses That Have A Website Are More Credible Than Those That Don’t. To Take It One Step Further, 65% Of Customers Believe That Having A Company Branded Email Makes Their Businesses More Credible.
The Same Study Reported That 9 Out Of 10 Customers Rely On The Internet To Find And Evaluate Goods And Services. This Number Makes It Hard To Understand Why 46% Of Small Businesses Do Not Have A Business Website; But The 54% That Do Benefit From The Advantage Of Being Discovered Easily.
In A 2015 Survey Done By Redshift, It Was Discovered That 59% Of Small Businesses (One To Five Employees) Don’t Have A Website. Of Those 12% Use Social Media As Their Marketing Tool. The Same Survey Also Discovered That 83% Of The Surveyed Businesses That Do Have A Website Said That Having An Online Presence Gave Them A Competitive Advantage Over The Businesses That Don’t Have A Website
For A Small Business Relating To Its Customers Is Crucial. It Builds A Long-Term B2C Relationship, And What’s A Better Way To Do So Than Building A Website? A Well Written, User Friendly, And Mobile Friendly Website Can Do Just That. Your Potential Customers Are More Likely To Visit Your Website To Learn About Your Products And Services Rather Than Pick Up The Phone And Call You.
Printed Marketing And Advertisement Materials Can Be Costly, Especially On A Continuous Basis; Whereas, Any Information About Your Business, Service And Products Offered, And Pricing Can Be Edited At Any Time At No Cost On Your Website.
- Sales Tool
The Main Focus Of A Business Website Is To
- To inform
- To engage
- To convert
You Can Create A Sales Funnel By Understanding Your Audience And Knowing What They Want, And With That, Create High Quality Information On Your Website.
- Market Expansion
Your Business Might Have Begun Serving Your Local Community. At Some Point, You’d Like To Expend Your Business Operation. Use The Advantage Of Creating A Business Website To Market Your Business Further And Create A Bigger ROI.
By Having A Website, You Will Be Able To See:
- Demographics of your website visitors
- How visitors find your site
- The number of monthly/weekly/daily visitors to your website
- Which website pages are most visited
- How many pages visitors access per visit
- How much time they spend on each page
- How frequently visitors return to your website