AI for Small Business

Let’s take a look at new approaches to the challenges that come with inserting the world’s most energy-draining technology into lightweight, energy-efficient devices and networks.

How AI Can Revolutionize Your Small Business: A Complete Guide

In the fast-evolving world of business, small businesses often face the challenge of competing with larger companies that have more resources. However, recent advancements in artificial intelligence (AI) have leveled the playing field. Small businesses now have access to powerful tools that were once reserved for large corporations. If you’re a small business owner looking to grow, enhance efficiency, or make smarter decisions, AI can be a game-changer.

In this blog, we’ll explore how small businesses can benefit from AI and provide actionable tips for integrating AI into your daily operations.


1. Customer Support: Chatbots & Virtual Assistants

One of the most popular and accessible applications of AI for small businesses is in customer support. Chatbots powered by AI can provide 24/7 support, answer frequently asked questions, and even handle common issues or requests. By automating these tasks, businesses can improve customer satisfaction while reducing the workload on human agents.

Examples:

  • Intercom: A messaging platform that combines AI with human support.
  • Zendesk: Provides AI-driven customer service tools for ticket management and support automation.

Benefits:

  • Reduced response time: Customers get immediate answers to their queries.
  • Cost-effective: Reduces the need for a large customer support team.
  • Scalability: As your business grows, chatbots can handle an increasing number of inquiries.

2. Marketing Automation

AI can help small businesses optimize their marketing efforts by automating repetitive tasks and offering data-driven insights. AI-powered marketing tools can analyze customer behavior, segment audiences, personalize content, and even automate social media posting.

Examples:

  • Mailchimp: Offers AI-based tools for email marketing automation, segmentation, and personalization.
  • HubSpot: Uses AI to provide actionable insights and automated lead nurturing.

Benefits:

  • Targeted campaigns: Deliver the right message to the right audience at the right time.
  • Increased efficiency: Automates routine tasks like email scheduling and customer segmentation.
  • Data insights: Use AI to analyze campaign performance and refine strategies.

3. Sales Enhancement: AI-Powered CRMs

Customer Relationship Management (CRM) systems have come a long way with the incorporation of AI. AI-powered CRMs can analyze customer data, predict purchasing behavior, and recommend the best actions for increasing sales.

Examples:

  • Salesforce Einstein: AI integration within Salesforce CRM that helps businesses identify trends, optimize workflows, and predict future sales.
  • Pipedrive: An AI-driven sales tool that provides insights to help sales teams close more deals.

Benefits:

  • Lead scoring: Prioritize leads based on AI predictions, improving conversion rates.
  • Sales forecasting: AI can predict sales trends, helping businesses make more informed decisions.
  • Personalization: Tailor your sales pitches and follow-ups using AI insights into customer preferences.

4. Inventory Management: AI for Stock Optimization

Managing inventory can be a tedious task for small businesses, especially if you deal with seasonal or fluctuating demand. AI can optimize inventory by predicting demand based on historical data, current trends, and external factors like weather or holidays.

Examples:

  • TradeGecko (QuickBooks Commerce): Uses AI to help small businesses manage inventory, track orders, and forecast demand.
  • Zebra Medical Vision: A tool that helps businesses with healthcare-related inventory optimization.

Benefits:

  • Reduced waste: AI predicts demand more accurately, reducing the risk of overstocking or understocking.
  • Cost savings: Optimize your inventory turnover and reduce storage costs.
  • Real-time tracking: AI-powered systems can give you up-to-date insights into stock levels, helping you avoid stockouts or excess inventory.

5. Financial Forecasting & Budgeting

AI can assist small businesses in managing finances by predicting cash flow, optimizing budgeting, and identifying potential savings opportunities. Financial AI tools can analyze past spending habits and future revenue streams to create more accurate financial projections.

Examples:

  • QuickBooks: Offers AI-powered features like expense tracking, tax calculations, and financial forecasting.
  • Fathom: An AI-based tool that helps small businesses make data-driven decisions by analyzing their financial performance.

Benefits:

  • Better financial planning: AI helps forecast cash flow and project future profits, making it easier to plan ahead.
  • Error reduction: Automated calculations reduce the risk of human errors in financial reporting.
  • Cost optimization: AI identifies areas where you can cut costs or invest more strategically.

6. Employee Management: AI for HR Tasks

HR tasks can be time-consuming for small businesses, especially when it comes to recruiting, training, and performance management. AI tools can assist in automating many HR functions, from resume screening to employee performance analysis.

Examples:

  • BambooHR: An AI-driven HR software that streamlines employee management, onboarding, and performance reviews.
  • HireVue: Uses AI to help businesses screen and interview job candidates more efficiently.

Benefits:

  • Faster recruitment: AI tools can screen resumes and applications faster, saving time in the hiring process.
  • Improved employee engagement: AI-driven performance reviews and feedback systems help employees stay engaged and motivated.
  • Predictive analytics: AI can predict employee turnover, allowing businesses to address retention issues before they arise.

7. Fraud Detection: AI-Powered Security

AI can help small businesses detect and prevent fraud by analyzing transaction patterns, monitoring for suspicious activity, and flagging potential risks in real-time.

Examples:

  • Stripe Radar: AI-powered fraud prevention tool for online payments.
  • Kount: An AI-driven fraud prevention tool that helps businesses spot fraudulent transactions and chargebacks.

Benefits:

  • Reduced fraud: AI can detect unusual transaction patterns, reducing the likelihood of financial fraud.
  • Enhanced security: AI can bolster cybersecurity by identifying vulnerabilities in your business’s systems and suggesting improvements.
  • Real-time monitoring: AI tools provide constant monitoring of your systems and alert you to potential threats immediately.

8. Product Recommendations: AI for Personalized Shopping Experiences

AI is a powerful tool for enhancing e-commerce experiences by providing personalized product recommendations based on browsing history, preferences, and previous purchases.

Examples:

  • Shopify’s Kit: An AI tool for Shopify merchants that helps automate marketing and personalize customer interactions.
  • Recombee: AI-based product recommendation engine that integrates with your website.

Benefits:

  • Increased sales: Personalized recommendations can increase the likelihood of cross-selling and upselling.
  • Better customer experience: Customers appreciate the personalized experience, leading to higher satisfaction and loyalty.
  • Data-driven insights: AI can analyze vast amounts of customer data to deliver highly targeted recommendations.

Conclusion: Embracing AI for Small Business Success

The future of small business is intertwined with AI. Whether you are looking to improve customer service, boost sales, streamline operations, or make smarter decisions, AI offers tools that can help. The best part is that AI has become more affordable and accessible, even for businesses with limited resources.

By leveraging AI strategically, small businesses can enhance their efficiency, improve their customer experiences, and stay competitive in an increasingly digital world. Start small, experiment with AI tools, and watch your business thrive!


Want to explore AI tools for your small business? Let us know in the comments or reach out to discover more!

How AI Can Revolutionize Your Small Business: A Complete Guide

Over the last five decades, Moore’s Law correctly predicted that every 18 months computer processing power would approximately double for end users. Unfortunately, there’s now general agreement3 that this particular facet of the tech revolution is exhausted. Most new improvements in this respect involve increasing power levels, which is particularly obstructive for the development of ‘local’ and mobile machine learning4.

There remain physical reasons why small devices can’t easily become more powerful and useful than they are at the current state-of-the-art without recourse to cloud services (which come with the latency and security issues of a centralized, network-based approach).

All possible solutions involve some kind of sacrifice:

  • Lowering power consumption affects availability, versatility, and responsiveness.
  • Thinner semiconductors (which might resolve many problems) are expensive and set to hit a hard limit that only new techniques and approaches can solve5.
  • The network connectivity that makes small devices useful is expensive in terms of power drain.
  • Security measures such as data encryption (often necessary, sometimes mandated6) place additional drain on the device’s power consumption.
  • Newer, more energy-efficient communication protocols often depend on mesh networks or proximity to better power sources7 — a useless approach in remote locales.
  • The move towards multithreading as an energy-saving measure8 is not particularly helpful for single-purpose, dedicated devices such as smart monitors — and, in fact, most IoT sensor deployments.

Anyone over 30 understands these restrictions instinctively, remembering the many incremental sacrifices we made as we gradually transitioned from the more powerful desktop-based computing of the 1990s to the less powerful — but more available — mobile devices of the smartphone revolution more than a decade ago.

Industry's Need for Intelligent IoT Infrastructure

Over the last ten years, global interest has grown in developing decentralized, semi-centralized and federated monitoring and regulatory systems in areas and sectors where even basic network infrastructure is poor or non-existent.

Besides the 47% of the world that has no internet access at all9, there are a number of physically isolated sectors that have always had to depend on expensive dedicated and static technologies — equipment which was shipped to remote locations and required to operate independently in situ; without updates, without communication with wider business operations networks, and without the commercial advantages of high capacity data analysis resources.

These isolated sectors have included agriculture and deep sea and shipping operations, as well as architectural integrity monitoring projects and military placements — all of which are either frequently operating with limited or zero network coverage, or else have security issues that preclude the constant use of cloud-based IoT infrastructure.

In these cases, it would be useful if the local sensor assemblies could actually do some of the hard work in processing the data through machine learning systems — especially since the data stream of each one is usually very specific and not always suited for generically trained AI models, as we shall see.

The Logistics of IoT Frameworks

‘Dumb’ IoT: Shunting Raw Data to the Cloud

An IoT model typically features a sensor transmitting data over the internet to a central processing infrastructure elsewhere on the internet. In most cases, the sensor apparatus itself has a limited or zero processing capacity, being a ‘dumb’ data capture device capable of sending data to the network and encrypting it if necessary.

Since a primary appeal of IoT infrastructure is the low cost and easy mobility of such sensors, the sensor apparatus may also have little or no storage capacity and lack a hard-wired mains power source. In most cases, data will also be lost for the duration of any local network outages.

If the sensor must communicate data to the cloud over 3, 4 or 5G, it will experience a rising scale of energy consumption10; if the information is encrypted, higher still11. This means period manual battery replacement, or else the use of more innovative renewable power sources such as solar12, wind13, ambient vibrations14, or even radio waves15.

This IoT configuration is most likely where the sensor is isolated, such as a traffic-monitoring computer vision camera in a long and remote stretch of road16, or an installation to monitor for cracks in a building or bridge17.

Fog-based IoT: ‘Near-Device’ Data Analysis

In 2011, Cisco coined the term ‘fog computing’ to indicate a more localized data-gathering/analysis framework18.

A fog deployment is effectively the same as an IoT deployment (see above), except that the sensor transmits data to a local hub rather than over the internet to a central server. The hub itself may transmit processed or gathered data periodically back to the cloud and will have more power and computing resources than the sensor equipment.

Fog computing is most suited to a large group of low-power sensors that contribute their data input to a more resilient and capable local machine; an example would be an array of agricultural sensors dispersed over a harvest field, with a nearby hub collating and curating the various data streams.

This improved proximity means that weaker but more power-efficient local communication protocols such as Bluetooth BLE can often be used by the sensors to send information19.

Negatively, fog architectures are unsuited for highly isolated sensors outside the narrow ranges of these low-powered network protocols.

If you live in a major city and use the services of a global media streamer such as Netflix, chances are you’re already benefiting from a type of fog computing, since Netflix is one of a limited number of tech giants with enough capitalization to create hardware caching installations within the infrastructure of the world’s most popular ISPs.

 

The company’s Open Connect program20 is edge caching on steroids: according to demand, such portions of the media catalogue as are available to the host country are selectively copied over to a node inside the ISP’s network — which means that the content you’re watching is not being streamed from the internet at all but effectively from your own local network, similar to home-streaming applications such as Plex.

True to the fog paradigm, the ‘local’ Open Connect installation sends back collated data on user behavior and other statistics via AWS to a larger central server21 in order to derive new insights for the company’s extensive machine learning research program22.

Edge IoT: Full-scale Local Analysis

In ‘edge’ IoT, the sensor or local equipment is powerful enough to process data directly, either through its on-board hardware or a hard-wired connection to a capable unit.

Predictably, power consumption and deployment and maintenance costs rise rapidly when an IoT unit becomes this sophisticated, making the edge IoT proposition a hard trade-off between cost and capability.

Edge computing is suitable for cases where autonomy is critical. This includes the development of self-driving vehicles, which depend on low-latency response times and cannot afford to wait for network interactions23; vehicle traffic monitoring24; SCADA and other industrial frameworks25; healthcare26; and urban and domestic monitoring27, among other sectors.

In terms of deployment logistics and cost, it could be argued that edge computing is an effective return to the pre-IoT era of expensive and dedicated bespoke monitoring and data analysis systems, with a little periodic cloud exchange and machine learning added.

However, the long-term business appeal of AIoT may lie in a more creative use of existing resources, technologies and infrastructure, to enable AI-based technologies to operate effectively and economically at a local level.

AIoT: The Value of Client-specific Machine Learning Models

We saw in our recent article on Apple’s Core ML that it’s not only possible but preferable to train a machine learning model locally, so that it can adapt to the patterns and habits of a single user.

The alternative would be to constantly send user input data over the internet so that it can be processed by machine learning frameworks on a central server, and the derived algorithms sent back to the user’s device.

This is a terrible approach for many reasons:

  • It slows down inference analysis and performance in the user’s device28.
  • It’s not scalable or affordable, since a company such as Apple would then need to allocate expensive neural network processing time for the majority of its 1.4 billion mobile device users29.
  • In the case of high-volume providers, the volume and frequency of the transmitted data could compromise general internet capacity and latency times30.
  • It leaves the device ‘stranded’ outside of network coverage or in the case of a central server outage.
  • It increases the attack surface of the data in transit31,32, as well as the exposure of the user and the company.
  • It’s likely to infringe on the mobile data caps of many users, particularly in the US33.
  • While it may be useful for statistical customer analytics, the data is so specific to the user/client that, arguably, it has relatively little generalized value in terms of developing better machine learning workflows on a central server.

The Core ML infrastructure instead facilitates on-device machine learning templates across a range of sectors, including image, handwriting, video, text, motion, sound and tabular-based data.

Pre-Trained Machine Learning Models for Quick Deployment

It’s much quicker to make a user-specific machine learning model from a template that’s been partially trained in the intended domain (i.e. text inference, computer vision applications, audio analysis) than to train it up from zero.

In the case of a local predictive text AI model, it’s enough to provide a partially-trained template for the target language, such as English or Spanish. A neural network in an on-device System on a Chip (SoC) can then provide incremental text-based data from user interaction until the model has adapted completely to the host.

Text data of this kind might also include transcribed speech via AI-driven audio analysis — another ‘tightly-defined’ domain that’s amenable to optimized and lightweight model templates.

Some Sub-Sectors of AI Are Easier to Generalize Than Others

In the case of video analytics, one of the most sought-after areas in IoT development, it’s not quite so simple, because the visual world is much harder to categorize and segment than with narrow domains such as text.

Consider the huge variation in data from Transport for London’s network of traffic-monitoring webcams:

The low-resolution feeds and sheer variety of shapes and fixed/periodical occlusions, combined with the peculiarities of weather and lighting, would defy any attempt to create a generic ‘traffic in London’ template model for deployment to an AI-enabled sensor network. Even if it were feasible, the ‘base’ model would need to be so comprehensive and sprawling as to preclude use in a lightweight AIoT environment.

Instead, an opportunistic AIoT approach would add local machine learning resources, either per-device or via a mesh network of nearby processing hubs, to help each installation become a ‘domain expert’ in its own particular fixed view of the world, starting from a minimally pre-trained model.

In such a case, initial training would take longer and require more human intervention (such as manually labelling certain frame-types as ‘accident’, ‘traffic jam’, etc. so that the device learns to send high-value alerts as a priority over the network noise); but over time, essential ‘event patterns’ would emerge to make early generalization easier across the entire network.

Dedicated AIoT Hardware Solutions

There is currently a proliferation of research initiatives to develop low-power ASICs, SoCs, and other integrated and embedded solutions for AIoT.

The most prominent market leaders at the moment are Google’s Edge Tensor Processing Unit (TPU)34, used in a famous match against Go world champion Lee Sedol35, and NVIDIA’s Jetson Nano36, a lightweight AIoT quad core unit available from US$99.

Other commercial contenders and projects in development include:

  • Xcore.ai

A highly configurable AI micro-processor37 from British group Xmos, priced as low as US$1.

  • Cortex-M55

A very low-power ARM microarchitecture38, now owned by NVIDIA.

  • Stanford’s Energy Efficient Inference Engine (EIE)

A new architecture to accelerate deep neural networks by compressing them into on-chip SRAM, achieving 120x energy savings over comparable networks39.

  • The MIT Eyeriss Chip

A deep convolutional neural network (CNN) accelerator40 from MIT that takes advantage of the primitive generalization architectures of popular open source machine learning frameworks such as PyTorchCaffe, and TensorFlow.

  •  Intel Movidius Myriad X Vision Processing Unit

Featuring a native 4K image processor pipeline and accommodation for eight high-definition sensors, the Myriad X41 is aimed at computer vision development with an emphasis on minimal power requirements. The unit was adopted in 2017 by Google for its Clips camera42.

  • Greenwaves Gap9 Wearable Processor

Designed for battery-driven sensors and wearable devices, Gap9 trades performance against endurance and offers up to 32-bit floating point computation43.

  • Mythic Intelligent Processing Unit accelerator

Designed for vision-based and data center deployments, the Mythic processor uses an innovative approach to weight compression in order to fit machine learning operations into very lightweight deployments by utilizing flash memory44.

  • Rockchip RK3588 SoC

Chinese SoC manufacturer Rockchip will follow up45 on the success of their RK3399Pro AIoT unit46 with this multi-platform offering, which features an NPU accelerator, support for 8Kp30 video streams, eight processor cores, and 4x Cortex-A55 chips.

  • Syntiant NDP101 Neural Decision Processor

Featuring a processor-in-memory design, NDP101 consumes less than 8 watts while performing inference weight operations inside Amazon’s Alexa smart assistant range of products47.

The Challenge of AIoT

The above are only a selection from an ever-widening range48 of hardware and software architectures that are currently seeking to solve the performance vs. energy conundrum in AIoT.

The challenge of AIoT is also a spur to invention, since the sector’s future depends on fully exploiting limited local resources to run low-power and highly targeted neural networks for inference and other local machine learning workloads.

While the evolution of AIoT hardware is faced with quite rigid logistical boundaries (such as battery life, limited local resources, and the basic laws of thermodynamics), research is only now beginning to uncover new software approaches to minimize the energy drain of neural networks while keeping them performant in low-resource environments49.

This impetus is set to not only eventually benefit mobile AI, but to feed back into the wider machine learning culture over the next five or ten years.

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