Our business is the logical expression of a lifelong commitment to the art of cooking, baking and entertaining. My daughters Giulia and Bianca were raised with the idea that food should be fresh, delicious and satisfying and Mom made it just that way!
I have always been a prolific baker and I have passed down the tradition of baking for friends and family to my girls.

194
Months

Person/months

10
Duration

Months

01

Customer

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02

Challenge

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03

Solution

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The rebuilt solution now includes two essential parts:

  • Customizable internal-facing portal for partners
  • Customer-facing web portal for consumers

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  • Diversified content management features
  • Geolocation features
  • Advertising capabilities (including promoted content, dynamic ads, sales, discounts, and rewards)
  • Booking modules with customizable parameters
  • Integration with payment service providers
  • Built-in rating features
  • Customer feedback forms
  • Interactive maps and location schemes
  • Integration of ready-made websites and portals with the Expedia platform via RESTful API
  • Ongoing brand support provided by a professional technical and account management team

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  • Transparent booking and cancellation mechanism
  • Detailed booking history
  • Automatic notifications on new attractive offerings in the selected categories
  • Rich filtering and sorting options, parameter-based search
  • Engaging guides and recommendations based on preset preferences
  • Built-in rating and feedback for users to evaluate the service/product quality
  • Reward deals, bonus, and savings programs for regular customers
  • Secure online payments

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04

Results

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  • Improving the solution’s architecture along with ensuring its better customization flexibility, improved performance, and stronger security.
  • Redesigning legacy templates to make the portal more appealing to end users and partners.
  • Setting up a uniform booking process across different services.
  • Replacing the rigid features of legacy templates with customizable modular functionality.
  • Enhancing the solution’s overall performance, particularly the templates’ loading time.
  • Setting up the process of a smooth migration from legacy to redesigned templates.
  • Ensuring the solution’s scalability and ability to provide over 10,000 brands with the required functionality.
  • Guaranteeing a consistent user experience of both the desktop and mobile applications.

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    Datawalls helped Expedia revamp their international travel booking software in order to offer their partners wider capabilities to promote their services and improve the overall customer experience.